开业仅9个月，盒马创始人的新品牌全线关闭

Core Insights - The founder of Pet Fresh, Hou Yi, announced the closure of all Pet Fresh stores, citing the pet fresh food market as not being a viable business due to its small market size and inherent challenges [1][3]. Company Overview - Pet Fresh was launched by Hou Yi after his retirement from Hema, with ambitious plans to open 100 stores in Shanghai and successfully raised $25 million in angel funding earlier this year [1][4]. - The first store opened in February 2023, featuring a 200 square meter space divided into various functional areas, focusing on fresh pet food and social interaction [4]. Market Analysis - The global pet fresh food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3%, significantly outpacing the traditional dry food market's growth of 5.2% [4]. - However, the penetration rate of fresh food feeding in China is below 5%, compared to 36% in the United States, indicating potential growth opportunities [4]. Consumer Behavior - Current consumer habits show that pet owners typically mix feeding, primarily using dry food supplemented with other types, rather than exclusively purchasing fresh food [5]. - The high cost of fresh pet food, which can reach 500-600 yuan per month compared to 150 yuan for dry food, poses a barrier to widespread adoption [5]. Future Directions - Despite the setbacks with Pet Fresh, Hou Yi expressed intentions to continue entrepreneurship, focusing on the retail and fresh food sectors, emphasizing a strong product brand system [6]. - There are speculations that Hou Yi may transition into becoming a fresh food live-streaming host [6].