小米三季报出炉，汽车业务首次实现单季盈利

Core Insights - Xiaomi Group reported a total revenue of 1131.21 billion yuan for Q3 2025, a year-on-year increase of 22.3% but a quarter-on-quarter decrease of 2.4% [2] - The net profit reached 122.57 billion yuan, up 129.5% year-on-year and 3.2% quarter-on-quarter [2] - The adjusted net profit was 113.11 billion yuan, reflecting an 80.9% year-on-year increase and a 4.4% quarter-on-quarter increase [2] Revenue Breakdown - Xiaomi delivered 108,796 new vehicles in Q3, with the smart electric vehicle and AI innovation segment generating 290 billion yuan in revenue, a 199.2% year-on-year increase, achieving a gross margin of 25.5% and a quarterly operating profit of 7 billion yuan [2][9] - The smartphone and AIoT segment revenue was 841 billion yuan, a 1.6% year-on-year increase, while smartphone revenue alone was 459.69 billion yuan, down 3.1% year-on-year [4] - The IoT and lifestyle products segment revenue reached 276 billion yuan, a 5.6% year-on-year increase, with a gross margin of 23.9% [6] Cost and Margin Analysis - The smartphone gross margin decreased to 11.1% from 11.7% year-on-year, attributed to intensified competition [4] - The average selling price (ASP) of smartphones fell by 3.6% to 1062.8 yuan [4] - R&D expenses surged to 91 billion yuan, a 52.1% year-on-year increase, with total R&D spending for the first three quarters reaching 235 billion yuan [2] Strategic Initiatives - Xiaomi is focusing on high-quality growth in its home appliance segment, with a strategy to avoid price wars and instead enhance product quality and ASP [6][7] - The company is expanding its IoT platform, which now connects over 1 billion devices, and plans to increase its overseas market presence in 2026 [6][7] - The new smart appliance factory, with an investment of over 2.5 billion yuan, is expected to enhance production capacity significantly [6] Future Outlook - The automotive segment is expected to face margin pressures in 2026 due to reduced subsidies and increased competition, despite achieving a gross margin of 25.5% in Q3 2025 [9] - The company anticipates a challenging smartphone market in the coming year, with significant upward pressure on retail prices [5]