iQIYI(US:IQ) 智通财经网·2025-11-18 15:23Core Viewpoint - iQIYI's third-quarter financial results indicate strong growth, particularly in its overseas business, which is becoming a significant revenue driver for the company [1] Financial Performance - iQIYI reported total revenue of 6.68 billion RMB in the third quarter [1] - The overseas business achieved a record high in both year-on-year and quarter-on-quarter growth, with double-digit growth in total revenue [1] - Membership revenue increased by over 40% year-on-year [1] Market Expansion - The international version of iQIYI reached a historical high in daily average membership numbers [1] - Membership revenue in Brazil, five Spanish-speaking markets, Mexico, and Indonesia saw year-on-year growth exceeding 100%, indicating strong appeal in emerging markets [1] Content Strategy - Several self-produced micro-dramas, such as "What’s the Matter," performed exceptionally well overseas, contributing to a 140% quarter-on-quarter increase in membership revenue [1] - As of September 30, micro-dramas have become the second-largest content type on the platform, following long series, in terms of membership revenue and viewing time [1] - The company is accelerating the development of local self-produced micro-dramas, with multiple projects in English, Thai, Korean, and Indonesian already in production, expected to launch within the year [1]