婚博会家博会双展联动，点燃年终消费新引擎

Core Insights - The upcoming dual exhibitions in Shenzhen, focusing on "family building" and "wedding preparation," aim to enhance year-end consumer spending in the Greater Bay Area [1][5] Group 1: Exhibition Overview - The 36th Shenzhen Home Expo will take place from November 28 to 30, while the 42nd Guangdong-Hong Kong-Macau Greater Bay Area Wedding Expo will be held concurrently on November 29 and 30 [1] - Both exhibitions will feature nearly 400 brands, providing a "one-stop" service model to facilitate efficient purchasing for consumers [1][3] Group 2: Industry Coverage - The Home Expo will cover the entire home decoration process, including design, building materials, furniture, soft furnishings, and home appliances, with around 300 brands participating [3] - The Wedding Expo will integrate resources from the wedding industry, featuring approximately 100 brands in areas such as wedding photography, banquet venues, wedding attire, and planning services [3] Group 3: Market Trends - The year 2025 is considered a "double spring year" in the lunar calendar, traditionally viewed as an auspicious time for weddings, with a reported 20% increase in marriage registrations in Q3 2025 compared to the previous year [5] - The wedding expo is expected to experience a "volume and price increase" trend, with a rise in service orders and a growing demand for quality and personalized wedding experiences [5] Group 4: Consumer Experience - The exhibitions will utilize a "neighboring exhibition" model, allowing consumers to manage home decoration and wedding preparations in one location, significantly reducing time and decision-making costs [6] - Brands will shift from traditional product displays to providing lifestyle solutions, enhancing consumer experience through immersive setups and interactive demonstrations [6] Group 5: Economic Impact - The dual exhibitions are anticipated to stimulate significant consumer spending in home and wedding sectors, with positive ripple effects on related industries such as design, finance, logistics, and tourism [6]