微信小程序接入iOS虚拟支付“破冰”

Core Viewpoint - WeChat Mini Programs have finally enabled virtual payments on iOS, marking a significant development in the ecosystem and resolving long-standing commission disputes with Apple [1][3][7]. Group 1: Announcement and Changes - WeChat announced that it will support virtual payments for Mini Programs on iOS, launching the Mini Apps Partner Program to enhance developer collaboration [1][3]. - Apple has introduced a new Mini Apps Partner Program, reducing the commission rate for eligible in-app purchases from 30% to 15% [3][4]. Group 2: Impact on Developers and Users - The integration of virtual payments on iOS is expected to activate previously limited commercial scenarios, such as knowledge payment, enhancing the overall WeChat ecosystem [4][8]. - The change primarily benefits developers by improving payment convenience for users, allowing for direct purchases of virtual goods within Mini Programs [7][8]. Group 3: Market Dynamics - The collaboration between WeChat and Apple is seen as a strategic move to expand the ecosystem, with expectations that more platforms may adopt similar cooperative models [7][8]. - Analysts suggest that the integration will not create direct competition between WeChat Pay and Apple Pay but will instead provide users with more flexible payment options [5][6][8].