Why superior speed isn't selling EVs

Core Insights - Electric vehicles (EVs) have demonstrated superior acceleration and top speeds compared to gas cars, contributing to Tesla's strong brand image and the perception of EVs as more than just basic vehicles [1][2] - Performance was a key factor in legitimizing EVs to consumers, with Tesla showcasing models that could travel 250 miles on a charge and accelerate from 0 to 60 mph in four seconds, although this is now considered relatively slow [2] - Despite advancements in performance, EVs account for less than 10% of new car sales in the US, which is significantly lower than the global sales rate, indicating ongoing challenges in the market [3] Industry Trends - The initial perception of EVs as slow and unexciting was transformed by Tesla's focus on performance, leading to a shift in consumer attitudes [2] - Other automakers have followed Tesla's lead, producing high-performance EVs that can accelerate rapidly, such as Audi's RS e-Tron GT and Kia's EV6 GT-line [2] - The current challenges for the EV market include reducing prices, enhancing charging infrastructure, and improving vehicle range, especially as government incentives have diminished and production is being scaled back [3]