Zhi Tong Cai Jing·2025-11-18 22:19Group 1 - The company Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property for €66.588 million, located in Milan, Italy, covering an area of approximately 14,800 square meters [1][2] - The property is situated in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park [1][2] - The company has been leasing part of the property since 2013, which serves as its operational headquarters in Milan, including offices, laboratories, and service areas for retail and marketing functions [1] Group 2 - The second part of the property is currently undeveloped, presenting future urban and real estate development opportunities [2] - The company intends to potentially develop the acquired property into a new headquarters, consolidating several existing offices and showrooms in Milan to enhance operational efficiency and strengthen its position in the strategic area [2] - The acquisition represents a significant opportunity for the company to secure prime real estate in a region undergoing important urban development and value growth, where suitable real estate assets are expected to become increasingly scarce [2]