Ge Long Hui·2025-11-18 22:53Core Viewpoint - Prada has entered into an agreement to purchase a property in Milan for €66.588 million, which is part of a larger urban redevelopment project that is expected to enhance the area significantly [1][2] Group 1: Property Details - The property consists of approximately 14,800 square meters of land, divided into two sections: Section One, which is developed and consists of 11 buildings primarily for office use, and Section Two, which is undeveloped land [1] - Section One has a total floor area of 8,699 square meters (gross area) and a net area of 7,748 square meters, while Section One's total land area is 11,560 square meters [1] - Section Two includes 1,257 square meters of undeveloped land and 1,982 square meters of parking space, totaling 3,239 square meters [1] Group 2: Strategic Implications - The property is located in an area affected by the "Scalo di Porta Romana" redevelopment project, which includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics and new residential and office buildings [2] - The acquisition is intended to consolidate several existing offices and showrooms into one location, enhancing operational efficiency and strengthening the company's position in this strategic area [2] - The company has been leasing Section One since 2013 and intends to evaluate the potential for developing Section Two into a new company headquarters [2]