DEEJ(SZ:000423) Zhong Guo Qing Nian Bao·2025-11-18 23:01Core Insights - The article highlights the integration of traditional Chinese medicine (TCM) culture into modern education, emphasizing the importance of cultural confidence and health literacy among youth [1][2][4]. Group 1: Cultural Promotion - The "Youth So Much 'Gel'" campaign aims to spread TCM culture across universities in Shandong, fostering a connection between ancient wisdom and modern health concerns [1][3]. - The TCM culture market at Shandong University attracted many students, who engaged with herbal materials and learned about their health benefits, showcasing the appeal of TCM [2][3]. Group 2: Educational Initiatives - The collaboration between enterprises like Dong'e Ejiao and universities is designed to create new pathways for TCM culture dissemination, combining resources from both sectors [3][5]. - Students expressed increased interest in TCM careers, recognizing diverse opportunities in cultural promotion, product development, and market outreach [5][6]. Group 3: Employment Opportunities - The employment guidance session at Yantai University revealed a growing demand for professionals who understand both design and TCM culture, indicating a shift in job market dynamics [5][6]. - The initiative by the Youth League to connect students with industry professionals is enhancing the visibility of TCM career paths, making it more accessible to the younger generation [6].