加快服务消费扩容提质

Core Insights - The service consumption market in China is expanding steadily, with a projected annual growth rate of 9.6% from 2020 to 2024, driven by policies aimed at boosting consumption and domestic demand [1][2][3] Group 1: Importance of Expanding Service Consumption - Service consumption is crucial for improving livelihoods and represents a significant direction for consumption transformation and upgrading [2][3] - The shift from goods to service consumption is evident, with service consumption emphasizing emotional and experiential satisfaction, which supports continuous upgrades and repeat purchases [2][3] - By 2024, the proportion of per capita service consumption expenditure is expected to reach 46.1% of total per capita consumption expenditure, indicating a growing role of service consumption in driving economic growth [2][3] Group 2: Employment and Quality of Life - Expanding service consumption is essential for stabilizing employment and improving living standards, as the service sector is labor-intensive and can create numerous job opportunities [3][4] - The growth in service consumption reflects a shift from material to spiritual consumption, enhancing overall well-being and quality of life for residents [3][4] - The number of domestic tourists is projected to increase from 3.262 billion in 2013 to 5.615 billion by 2024, showcasing the booming tourism market and its potential for consumption [3][4] Group 3: Economic Foundations for Service Consumption - China's stable economic growth provides a solid foundation for expanding service consumption, with the service sector becoming the largest industry in the national economy [4][5] - By 2024, the service sector's contribution to GDP is expected to reach 56.7%, indicating significant room for growth compared to developed countries where this figure is typically between 70% and 80% [4][5] - Rising income levels, with per capita GDP projected to reach 95,749 yuan in 2024, will further drive service consumption growth [4][5] Group 4: Demographic Changes and Market Potential - By the end of 2024, China's population is expected to reach 1.408 billion, with a notable increase in the elderly population, creating new demands for services such as home care and health management [5][6] - The urbanization rate is projected to reach 67% by 2024, providing additional opportunities for service consumption growth as more rural residents transition to urban living [5][6] Group 5: Policy Measures and Support for Service Consumption - The Chinese government has implemented various policies to support the expansion of service consumption, including the issuance of guidelines for high-quality service consumption development [6][7] - Recent measures include optimizing service supply and enhancing consumer capacity through targeted policies and local initiatives [6][7] Group 6: Digital Services and New Consumption Trends - The digital economy is transforming service consumption, with digital technologies driving innovation in service delivery and creating new consumption scenarios [11][12] - By 2024, the scale of digital consumption is expected to reach 23.8 trillion yuan, accounting for 44.2% of total consumption [11][12] - The emergence of new consumer groups with a preference for personalized and experiential services is further stimulating the growth of digital service consumption [12][13] Group 7: Financial Support for Service Consumption - Financial institutions are increasingly focusing on supporting service consumption through tailored financial products and services [17][18] - The People's Bank of China has established a 500 billion yuan fund to guide financial institutions in increasing credit to key service sectors [18][19] - The introduction of consumer finance services has been shown to significantly boost consumer spending, with estimates indicating a 16% to 30% increase in spending among borrowers [19][20]