零跑：“领跑” 势头遇阻，如何血路突围？

Core Viewpoint - Leap Motor's Q3 2025 financial report shows mixed results, with revenue exceeding expectations but net profit declining due to increased expenses [1][4]. Revenue Performance - Total revenue for Q3 reached 19.45 billion, significantly surpassing market expectations of 18.33 billion, primarily due to the recognition of 2.5 billion in carbon credit income and a rebound in vehicle selling prices [1][4]. - The average selling price of vehicles increased to 112,000, up by 6,000 from the previous quarter, contrary to market expectations of a decline [1][4]. Profitability Metrics - The vehicle gross margin rose by 0.9 percentage points to 14.5%, exceeding the market expectation of 12.9%, driven by higher selling prices, carbon credit income, and economies of scale [1][4]. - Despite the positive gross margin, net profit fell to 150 million, below the market expectation of 200 million, due to increased operating expenses [2][4]. Expense Analysis - R&D expenses increased to 1.2 billion, reflecting ongoing investments in smart technology and channel expansion [1][2]. - Selling expenses rose to 950 million, exceeding market expectations, as the company expanded its retail channels and increased marketing efforts [2][4]. Future Outlook - For Q4 and 2026, the company aims for a gross margin of 14%-15% and a net profit of 500-1,000 million for the full year 2025, with projected sales of 580,000 to 650,000 vehicles [5][6]. - The company is implementing promotional strategies to boost sales, including cash subsidies on various models, and anticipates Q4 sales to reach 218,000 vehicles, a 25% increase from the previous quarter [6][4]. Competitive Positioning - Leap Motor's strategy focuses on high vertical integration and self-sourcing, aiming to enhance cost advantages and offer high-value models to price-sensitive consumers [9]. - The partnership with Stellantis is expected to strengthen Leap Motor's overseas expansion, leveraging Stellantis's brand and distribution channels in Europe [9].