化妆品产业迎高质量发展意见——如何激发万亿化妆品市场新活力？

Core Viewpoint - The National Medical Products Administration (NMPA) has released a set of opinions aimed at deepening cosmetic regulation reform and promoting high-quality development in the industry, focusing on safety, innovation, and market expansion [1][2]. Group 1: Regulatory Reforms - The NMPA aims to optimize the registration and filing process for new efficacy cosmetics by establishing a dedicated review channel for immediate reporting and review, which will help reduce the trial-and-error costs for companies [2]. - The opinions include 24 reform suggestions and 48 specific measures to enhance category innovation, regulatory optimization, and industry empowerment over the next 5 to 10 years [1]. Group 2: Market Expansion - The new policy allows international cosmetic products to launch in China without submitting prior sales license documents, effectively removing time barriers and enhancing the market's attractiveness [3]. - This adjustment is expected to unleash significant consumer potential and boost consumption by allowing consumers to access the latest global cosmetic products more quickly [3]. Group 3: Silver Economy Development - The opinions emphasize the importance of developing cosmetics tailored for the elderly, encouraging companies to focus on technology research and development for this demographic [3][4]. - The NMPA supports the acceleration of registration and listing processes for cosmetics that meet the needs of older consumers while ensuring safety and efficacy [3]. Group 4: Digital Transformation - The NMPA is promoting the digital upgrade of cosmetic regulation, with a key initiative being the implementation of electronic labels, which will enhance information accessibility for consumers [5][6]. - The electronic labels will allow consumers to easily understand product information through various formats, improving readability and catering to diverse consumer needs [6].