新兴「诈骗三件套」，批量涌入直播间

Core Viewpoint - The article discusses the alarming rise of AI-generated digital avatars that impersonate real individuals, particularly celebrities, for fraudulent activities such as live streaming sales, raising concerns about identity theft and the implications of deepfake technology [4][10][25]. Group 1: AI Impersonation Incidents - Actress Wen Zhengrong was found to be impersonated by AI in multiple live streams, leading to confusion and concern among her fans [6][10]. - The phenomenon is not isolated to Wen Zhengrong; many celebrities, including Liu Tao and Zhang Bicheng, have also been victims of AI impersonation in promotional activities [10][12]. - The technology has advanced to a point where AI-generated avatars can convincingly mimic the appearance and voice of real people, making it difficult for the public to discern authenticity [4][35]. Group 2: Impact on Individuals and Society - The misuse of AI technology has raised significant concerns about personal identity and privacy, as anyone's likeness can potentially be exploited [5][25]. - Ordinary individuals are also at risk, with reports of deepfake technology being used to create harmful content, such as fake adult videos, affecting their personal and professional lives [30][31]. - Victims of AI impersonation often face severe psychological distress and social repercussions, highlighting the urgent need for regulatory measures [31][43]. Group 3: Regulatory Challenges - The rapid advancement of AI technology has outpaced existing legal frameworks, making it difficult to effectively regulate and combat deepfake-related crimes [39][41]. - There is a growing call for legislative action to address the challenges posed by AI impersonation, as seen in responses from various stakeholders, including celebrities and government officials [25][39]. - The article emphasizes the need for a comprehensive approach to tackle the ethical and legal implications of AI technology, as the current state of regulation is inadequate [43][44].