小米暂时顶住压力

Core Viewpoint - Xiaomi Group reported a strong Q3 2025 financial performance, with revenue of 113.1 billion yuan, a year-on-year increase of 22.3%, and an adjusted net profit of 11.3 billion yuan, up 80.9%, marking the highest quarterly profit in history [2] Financial Performance - Revenue breakdown: - Mobile and AIoT business contributed 84.1 billion yuan - Smartphone revenue was 46 billion yuan with global shipments of 43.3 million units, a 0.5% year-on-year increase, achieving nine consecutive quarters of growth [2] - IoT and consumer products revenue reached 27.6 billion yuan, up 5.6% year-on-year - Internet services revenue was 9.4 billion yuan, a 10.8% increase year-on-year [2] Market Outlook - Xiaomi's management indicated a "slight recovery" in the global smartphone market, primarily driven by low-end demand in emerging markets [2] - The company set its smartphone shipment target for the year at approximately 170 million units, with a cautious outlook for Q4 [2] Automotive Business - The automotive segment saw significant growth, with revenue reaching 29 billion yuan, a year-on-year increase of over 199%, and a quarterly delivery of over 100,000 electric vehicles, marking a new high since its launch [3] - Cumulative deliveries for the first three quarters exceeded 260,000 units, with a target of 350,000 units for the year [3] Product Strategy - Xiaomi is focusing on high-end product strategies, with a market share of 18.9% in the 4,000 to 6,000 yuan smartphone segment, an increase of 5.6 percentage points year-on-year [3] - The recently launched Xiaomi 17 series saw a 30% increase in sales compared to the previous generation, with over 80% of sales coming from high-end models [3] R&D Investment - R&D expenses for the first three quarters reached 23.5 billion yuan, nearing the total for the entire year of 2024, with expectations to exceed 30 billion yuan for the year [5] - The third quarter saw R&D investment of 9.1 billion yuan, a year-on-year increase of over 50% [5] Competitive Strategy - Xiaomi aims to avoid price wars and instead focus on enhancing average selling prices (ASP) through product line expansions [5] - The company is expanding its high-end home appliance business into Southeast Asia and Europe, with plans to accelerate overseas growth next year [5]