餐饮实体店，在抖音找到增长新引擎

Core Insights - The rise of short videos and live streaming has led many businesses to explore online platforms to enhance brand exposure and attract customers [1][2] - Traditional brands like Beijing Daoxiangcun are successfully leveraging platforms like Douyin to innovate and reach younger demographics, achieving significant sales growth [1][5] - The integration of online and offline strategies is becoming essential for the restaurant industry, with businesses utilizing Douyin for effective customer engagement and sales conversion [7][8] Group 1: Business Strategies - Many restaurants are packaging products into group-buying vouchers and using short videos and live streaming to attract local customers, addressing issues of exposure and customer retention [2][7] - Brands like Chushi Seafood Hotpot are employing a comprehensive approach with live streaming and short video promotions to enhance visibility and sales conversion [2][5] - The historical brand Beijing Daoxiangcun is embracing new platforms while maintaining its traditional values, successfully reaching younger consumers through innovative marketing strategies [2][5] Group 2: Market Trends - The trend of restaurants utilizing short video platforms reflects a broader industry consensus that online presence is crucial for survival and growth in the digital age [1][7] - The ability to create engaging content and maintain product quality is essential for businesses to thrive in the increasingly competitive online landscape [8] - The success of brands like Yeren Xiansheng in leveraging Douyin for customer engagement and sales demonstrates the effectiveness of content-driven marketing strategies [5][6] Group 3: Consumer Engagement - The interactive features of short videos and live streaming allow brands to gather user feedback and quickly adapt their offerings, driving data-driven development [5][7] - The shift towards online content management is seen as a necessary evolution for restaurants, transforming their approach from traditional store management to user-centric engagement [7][8] - Brands that effectively combine quality products with engaging online content are more likely to achieve sustained success in both online visibility and offline sales [8]