餐饮实体店，在抖音找到增长新引擎

Core Insights - The rise of short videos and live streaming has led many businesses, particularly in the food and beverage sector, to explore online platforms for brand exposure and customer attraction [3][9] - The integration of traditional brands like Beijing Daoxiangcun with modern marketing strategies on platforms like Douyin has resulted in significant sales growth, exemplified by a 50% year-on-year increase in sales during the National Day period [2][5] - The online presence of brands like Mr. Yeren has created a "chain effect," where successful content from one store boosts traffic to others, enhancing overall customer engagement [2][4] Industry Trends - The shift towards online operations is becoming a necessity for food and beverage businesses, with short videos and live streaming serving as effective tools for user engagement [3][9] - The competitive landscape is intensifying as more brands adopt Douyin for marketing, necessitating higher operational capabilities and content quality to stand out [9][11] - Brands are increasingly recognizing the importance of maintaining product quality and service experience while leveraging online platforms for marketing [11] Brand Strategies - Beijing Daoxiangcun has successfully utilized Douyin for seasonal marketing, achieving substantial sales through innovative approaches like live streaming and customized gift boxes [5][7] - Initial seafood self-service hotpot brand has effectively used a combination of live streaming and influencer marketing to enhance brand visibility and sales conversion [4][5] - Mr. Yeren has adapted its marketing strategy to focus on storytelling and product craftsmanship, which resonates with consumers and drives both online and offline sales [7][9]