Core Insights - The rise of fraudulent refund claims in the e-commerce sector is attributed to the misuse of AI tools, which allow individuals to manipulate product images and create false evidence of damage [1][2] - The "only refund" policy, intended to enhance consumer experience, is being exploited, leading to significant losses for honest merchants [2] Group 1: Fraudulent Practices - Some buyers are using AI to alter images of products, making them appear damaged or spoiled, to claim refunds without returning the items [1] - Commonly affected products include low-cost items such as cosmetics and fresh produce, where the frequency of these fraudulent claims can accumulate to substantial losses for merchants [1] Group 2: Merchant Rights and Legal Framework - Merchants have the right to refuse fraudulent claims and seek legal recourse to protect their interests, as the misuse of AI undermines the integrity of the "only refund" policy [2] - New regulations regarding AI-generated content have been implemented to prevent malicious use, emphasizing the need for clear guidelines to protect both buyers and sellers [2] Group 3: Industry Response - E-commerce platforms are encouraged to enhance AI image recognition technology and establish stricter review mechanisms to combat fraudulent activities [2] - As disputes over "only refund" claims increase, many merchants are revising their after-sales strategies to better protect themselves against such fraudulent practices [2]
警惕AI生成的“仅退款”羊毛党
Bei Jing Shang Bao·2025-11-19 04:00