如何激发万亿化妆品市场新活力？

Core Viewpoint - The recent release of the National Medical Products Administration's opinions aims to deepen cosmetic regulation reform and promote high-quality development in the industry, focusing on safety, innovation, and market expansion [2][4]. Group 1: Regulatory Reforms - The opinions propose a comprehensive reform plan for the cosmetic industry over the next 5 to 10 years, including 24 reform suggestions and 48 specific measures to enhance product innovation, regulatory optimization, and industry empowerment [2][4]. - A new review channel for innovative cosmetics will be established, allowing for immediate review upon submission, which is expected to reduce the trial-and-error costs for companies and encourage genuine innovation [4][5]. Group 2: Market Expansion - The introduction of a policy allowing international cosmetic products to launch in China without prior sales license documentation aims to create a "fast track" for new products, significantly enhancing market attractiveness and consumer access to global trends [5]. - The domestic cosmetic market is projected to exceed 1 trillion yuan in transaction volume by 2024, with domestic brands holding a market share of 55.2% [2]. Group 3: Targeting Demographic Needs - The opinions emphasize the development of cosmetics tailored for the aging population, encouraging research into skin aging mechanisms and the creation of products that meet the specific needs of older consumers [5][6]. - The silver economy is identified as a key growth area, with a focus on accelerating the registration and market entry of products designed for older adults [5]. Group 4: Digital Transformation - The implementation of electronic labels is set to enhance product information accessibility, allowing consumers to easily understand product details through digital means [6]. - The regulatory framework will be optimized to reduce the burden on companies, focusing resources on high-risk areas while ensuring a non-intrusive regulatory environment [6].