中国智能床垫，迎来“aise宝褓”时刻

Core Insights - The certification of aise宝褓 as the first smart mattress brand in China to receive the L4 level certification under the national standard signifies a pivotal moment in the smart furniture industry, establishing a unified evaluation system for smart products [2][3][23] - The introduction of this standard aims to guide the industry towards high-quality and transparent development, moving away from the chaotic state where companies claimed their products were "smart" without a common measurement standard [2][3] Industry Restructuring - The L4 certification represents a comprehensive evaluation system based on four dimensions: perception ability, decision-making ability, execution ability, and feedback ability, with a total score of 100 points, where L4 requires full marks [2][3] - The demand for smart mattresses in China has grown significantly from 93,000 units in 2015 to 1,495,000 units in 2023, with a compound annual growth rate of 40.2%, indicating a robust market that necessitates authoritative guidelines [3] Technical Evaluation Framework - The L4 certification's technical framework includes passive and active perception capabilities, decision-making capabilities, execution capabilities, and feedback capabilities, each with specific scoring criteria [5][9] - The decision-making ability is crucial, accounting for 40% of the total score, emphasizing the transition from passive response to proactive intelligence [8][9] Company Capabilities - aise宝褓, as a brand under 喜临门, has developed a comprehensive capability system that integrates AI and IoT technologies, achieving L4 certification across multiple product lines [10][12] - The brand's core technology, the "620精控深睡系统," utilizes 620 smart pneumatic columns to provide a dynamic sleep experience, showcasing its advanced technical capabilities [10][12] Ecosystem Development - The L4 certification signifies not only a technical advancement but also the establishment of a smart sleep ecosystem, moving beyond traditional sales models to continuous user engagement and potential health management services [14][15] - aise宝褓 has built a multi-channel distribution network, collaborating with high-end hotels and wellness centers, enhancing its market presence [16] Future Industry Dynamics - The implementation of the new standard is expected to lead to a significant transformation in the smart mattress industry, creating opportunities for standardized development while also indicating a potential market reshuffle [18][19] - The high standards required for L4 certification may create barriers for smaller brands, leading to a market divide where only companies with substantial R&D capabilities can compete in the high-end segment [19][20] Conclusion - The L4 certification marks the beginning of a new era of standardized competition in the smart mattress industry, shifting the focus from mere claims of intelligence to measurable technological capabilities [22][23] - This standardization is anticipated to drive innovation and differentiation among companies, as the competition will increasingly center on user experience optimization and advanced data analysis [23]