iQIYI(US:IQ) 智通财经网·2025-11-19 06:16Core Insights - iQIYI reported total revenue of 6.68 billion RMB for Q3 2025, with membership service revenue at 4.21 billion RMB, online advertising service revenue at 1.24 billion RMB, content distribution revenue at 640 million RMB, and other revenue at 590 million RMB [1] - Following the earnings report, iQIYI's stock price surged by 5% at the market open, reaching a peak increase of over 8% during the day, and closing at 2.18 USD, up 6.34% [1] Revenue Breakdown - Membership service revenue increased by 3% quarter-over-quarter [1] - Total revenue for the fiscal year 2025 is reported at 20.497 billion RMB, reflecting a year-over-year decline of 9% [2] Analyst Ratings and Forecasts - CICC rated iQIYI as "outperforming the industry," noting that Q3 performance met expectations and anticipating growth in membership revenue due to the rising popularity of the series "Tang Dynasty Strange Stories" [4] - Citigroup maintained a "buy" rating based on strong performance of key dramas and growth momentum in overseas business [4] - Multiple firms, including CICC, UBS, and Citigroup, predict that iQIYI's revenue will increase both year-over-year and quarter-over-quarter in Q4 [4] Regulatory Environment - The recent favorable regulatory changes in the broadcasting sector have garnered attention from institutions, with UBS highlighting accelerated content review processes and a more lenient regulatory environment [4] - iQIYI's Chief Content Officer indicated that the new policies are positively impacting the overall film and television industry, with some projects benefiting from policy support [4]