金饰破1300元/克，是好事还是又一个“负担”？

Core Insights - The price of gold jewelry has surged to around 1300 RMB per gram, with brands like Chow Sang Sang and Chow Tai Fook quoting 1308 RMB per gram, and Lao Feng Xiang and Lao Miao in Shanghai at 1310 RMB per gram, reflecting a significant increase in consumer costs [1][3] - International gold prices have also risen, with spot gold and COMEX futures exceeding 4,130 USD per ounce, leading to a corresponding increase in domestic gold jewelry prices [1] - There is a notable shift in consumer behavior, with gold jewelry consumption declining by 32.5% year-on-year, while demand for gold bars and coins has increased by 24.55% [1] Industry Impact - The rising cost of gold jewelry is creating financial pressure on households, particularly for middle and lower-income families, as the cost of traditional purchases, such as wedding gold, has increased significantly [3][5] - The perceived value of gold jewelry as a "dual-purpose" asset (wearable and a store of value) is being challenged, as additional costs such as labor, brand premiums, and design fees diminish its resale value [3][5] - Consumer preferences are diversifying, with lighter, more stylish gold pieces performing better in the market, while traditional heavy gold chains are seeing decreased demand [3][5] Consumer Behavior - Consumers are urged to adopt a more rational approach to purchasing gold, considering factors such as design, additional costs, and the purpose of the purchase [7] - The gold jewelry industry must adapt to the rising costs associated with labor and branding, as these factors increasingly contribute to the overall price, potentially impacting the perceived value of gold as a safe asset [7]