东方雨虹(002271)深度报告:不可低估的出海决心 扬帆起航

Overview - The company has elevated its overseas strategy, prioritizing global expansion with a focus on markets in South America, North America, Southeast Asia, and the Middle East. In H1 2025, overseas revenue reached 576 million yuan, a year-on-year increase of 42.22%, accounting for 4.25% of total revenue. The CAGR for overseas revenue from 2020 to 2024 is projected at 37.07% [1] South America - The company completed the acquisition of 100% of Chile's Construmart S.A. in October 2025. The home improvement market in Chile exceeds 80 billion yuan, with a B2C model dominating at 83%. In 2024, the market shares for Sodimac, Easy, and Construmart are projected at 21.9%, 6.98%, and 2.56%, respectively, with a CR3 of 31%. Construmart has significant potential for profit improvement, with an EBITDA margin of only 3.69% in 2024, allowing the company to enhance its capabilities through products, channels, and supply chains [2] North America - The company has initiated the construction of a production and R&D logistics base in Houston, focusing on TPO waterproofing membranes and a North American R&D center. The U.S. market favors TPO membranes, holding a 75% market share, with the waterproofing membrane market projected to grow from 7.2 billion USD in 2024 to 10.4 billion USD by 2030, at a CAGR of 6.4%. The U.S. roofing market is highly concentrated, with Carlisle and GAF holding 35% and 25% market shares, respectively. The company emphasizes an integrated supply chain strategy to enhance cost advantages and market share in this concentrated environment [3] Southeast Asia - The company's Southeast Asia strategy focuses on Malaysia, Vietnam, and Thailand, with its first overseas factory in Malaysia having completed trial production. In June 2025, a partnership was established with BW Industrial Group in Vietnam to co-develop high-standard TPO roofing systems. Additionally, strategic cooperation was formed with Thailand's largest paint company, TOA, and the company acquired leading retail firms in Hong Kong to further penetrate the Southeast Asian market [4] Middle East - The company has established a production base in Saudi Arabia, aligning with the country's Vision 2030 and upcoming World Cup infrastructure demands. The Saudi government plans to invest 1 trillion USD in infrastructure by 2030. The company’s project includes two production lines for fiberglass-reinforced polyester base fabrics, which will shorten transportation distances for its products across the region. A strategic partnership was also signed with Arkaz Company for exclusive distribution of TPO roofing systems in Saudi Arabia [5] Africa - The African market shows strong demand for building materials driven by population growth and urbanization. The residential real estate market in Africa is projected to reach 18.72 trillion USD by 2029, with a CAGR of 5.93% from 2025 to 2029. Companies like Huaxin Cement and Keda Manufacturing have established early positions in the market, with overseas revenue CAGRs of 43.63% and 23.44%, respectively, from 2020 to 2024. The company maintains good interactions with several African nations, indicating significant potential for collaboration [6] Financial Forecast - The company forecasts revenues of 28.376 billion, 31.699 billion, and 35 billion yuan for 2025 to 2027, with year-on-year growth rates of 1.14%, 11.71%, and 10.41%, respectively. Net profits are expected to be 1.018 billion, 1.592 billion, and 2.430 billion yuan, with substantial growth rates of 840.98%, 56.41%, and 52.61%. The corresponding P/E ratios are projected at 30, 19, and 13 times, reflecting a strong recommendation for investment based on the company's robust platform development momentum [6]