商务部消费促进司负责人谈2025年10月我国消费市场情况

Core Insights - The consumer market in October showed steady growth, driven by the National Day and Mid-Autumn Festival holidays, with total retail sales of consumer goods reaching 4.63 trillion yuan, a year-on-year increase of 2.9% [1] - From January to October, total retail sales of consumer goods amounted to 41.2 trillion yuan, growing by 4.3%, which is 0.8 percentage points higher than the same period last year [1] Group 1: Goods Consumption - Retail sales of goods increased by 2.8% in October, with significant growth in sales of trade-in related products, including communication equipment, cultural office supplies, and furniture, which grew by 23.2%, 13.5%, and 9.6% respectively [1] - Basic living goods saw rapid consumption growth, with retail sales of grain and oil food and clothing and footwear increasing by 9.1% and 6.3% respectively [1] - Demand for upgraded goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, accelerating by 0.1 percentage points compared to the previous three quarters, and outpacing goods retail sales by 0.9 percentage points [1] - Driven by holiday travel demand, retail sales in tourism consulting, transportation services, and cultural and recreational services all maintained growth rates above 10% [1] - Restaurant income increased by 3.8% in October, with a growth acceleration of 2.9 percentage points compared to September [1] - The inbound tourism sector remained robust, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [1] Group 3: New Consumption Trends - In October, sales of smart health devices grew by over 20%, while smart wearable devices saw approximately 4% growth, and sales of first-level energy-efficient appliances increased by over 10% [2] - The retail volume of new energy passenger vehicles grew by 7.3% in October, with a penetration rate of 57.2% [2] - From January to October, the online retail sales of physical goods increased by 6.3% [2] Group 4: Rural vs Urban Consumption - Rural consumption outpaced urban consumption, with rural retail sales of consumer goods growing by 4.1% in October, 1.4 percentage points faster than urban areas [2] - From January to October, rural retail sales of consumer goods increased by 4.6%, outpacing urban growth by 0.4 percentage points [2]