【高端访谈】“生态链出海”可缩短海外交付周期10天以上——访新宝股份总裁王伟

Core Insights - The article highlights the accelerated overseas capacity expansion of Chinese manufacturing companies, particularly focusing on Guangdong Xinbao Electric Appliance Co., Ltd. as a leading player in the small home appliance industry [2][3] - The company aims to enhance its brand presence and reduce reliance on OEM/ODM models by increasing its own brand (OBM) share to 40% within five years [7][8] Group 1: Overseas Expansion - Xinbao Electric has established its second overseas base in Indonesia, targeting a monthly production capacity of 1 million units and a long-term goal of 5-6 million units by mid-2027, with an expected annual output value of 6-7 billion yuan [3][4] - The company is implementing a "supply chain ecosystem" strategy to address long delivery cycles, aiming to reduce the order delivery time from 40-55 days to 30-35 days by having suppliers located nearby [4][5] Group 2: R&D and Innovation - Xinbao Electric has developed a unique four-tier R&D system that supports the launch of over 1,000 new products annually, with a current SKU count of approximately 7,000 [5][6] - The company invests about 4% of its revenue in R&D, employing around 2,800 engineers, which has led to significant advancements in product technology, such as a high-speed hairdryer that dries hair 25% faster than competitors [6][8] Group 3: Brand Transition Strategy - The company plans to shift its business model from ODM/OEM to OBM, with a target to increase OBM's share from 18% to 40% over the next five years, driven by higher profit margins in OBM compared to ODM/OEM [7][8] - Xinbao Electric is diversifying into new product categories such as commercial appliances, pet electronics, and personal care products, while maintaining its existing ODM/OEM business as a complementary source of revenue [8][9]