“贡当神山”区域公用品牌发布，助力当地蜂蜜产业提质升级

Core Viewpoint - The "Gongdang Shenshan" brand launch represents a significant transition for Gongshan's agricultural products from raw ecological offerings to branded goods, emphasizing the collaboration between government, enterprises, and cultural empowerment [1][2]. Group 1: Brand Development - The "Gongdang Shenshan" brand was officially launched, showcasing the integration of Gongshan's natural scenery and ethnic culture [1]. - The brand will feature a dual-label system with "honey" and "general" labels, aiming to cover more specialty agricultural products and cultural tourism services [1]. - The brand aims to establish a unified perception through standardized quality control, packaging, and communication, focusing on the combination of region, culture, and quality [1]. Group 2: Industry Collaboration - The brand's development is a result of systematic practices involving government and enterprise collaboration, as well as industry chain dynamics [2]. - The company responsible for executing the brand enhancement project has focused on four key areas: industry planning, technical training, technical services, and brand strategy and sales planning [2]. - The upgraded "Gongdang Shenshan" honey is now available across all channels of the company, including promotion through its app and mini-programs [2].