营销行业不可能再有大师了，只有Agent

Core Insights - The rise of marketing masters in China was driven by their ability to capture channel dividends during a time of limited consumer access to brands, rather than purely creative talent [1][2] - The advent of mobile internet and AI has disrupted the traditional marketing landscape, diminishing the exclusivity of knowledge held by these masters and leveling the playing field for businesses [4][5] Group 1: Historical Context of Marketing Masters - Marketing masters like Li Guangdou and Ye Maozhong became pivotal figures in the industry by leveraging their control over channels and unique methodologies, which were once essential for businesses seeking marketing success [1][2] - The 1990s saw a significant marketing boom, exemplified by Qin Chi Wine's explosive sales growth due to strategic advertising on centralized media platforms like CCTV [1][2] Group 2: Impact of AI on Marketing - AI has fundamentally altered the marketing landscape by making previously exclusive knowledge accessible to all, thus eroding the traditional power held by marketing masters [4][5] - The efficiency of AI tools allows businesses to generate comprehensive marketing strategies in a fraction of the time and cost, significantly lowering the barriers to entry in the marketing sector [5][6] Group 3: Future of Marketing Professionals - The future marketing landscape is expected to shift from a few dominant masters to numerous specialists who leverage AI tools to excel in niche areas, creating a more decentralized ecosystem [8][9] - Brands will increasingly seek experts for specific problems rather than relying on a single master for all solutions, fostering growth opportunities for specialized firms and studios [9][10]