促消费新思路 看懂“供需适配”如何引爆新市场

Core Insights - A significant business opportunity has emerged as the government shifts its approach to enhance consumer potential and meet higher consumption demands [1] - The State Council meeting on November 14 proposed a new strategy to boost consumption by transitioning from "stimulating purchases" to "precise supply" [1] - The integration of "AI" and "new scenarios" is identified as a key driver for consumption growth [1] Supply-Side Developments - The meeting emphasized upgrading safety and green standards while creating flexible manufacturing facilities [1] - Artificial intelligence will empower supply-demand matching, enabling precise identification of consumer needs and providing customized products alongside flexible factories [1] New Consumption Scenarios - The meeting called for the cultivation of new consumption scenarios and business formats [1] - In September, the Ministry of Commerce and the Ministry of Finance issued guidelines to support innovation in business formats and models, including upgrading shopping districts to diverse consumption scenarios and developing the night economy [1] Consumer Traffic and Revenue Projections - The Ministry of Commerce forecasts that by 2024, demonstration business districts will attract over 4 billion visitors and generate revenue exceeding 500 billion yuan, effectively supporting consumption and expanding domestic demand [1] Impact of AI on Daily Life - AI is transforming daily life through applications in smart homes, machine inspections, and intelligent logistics [1] - Experts predict that the combination of AI with emotional economy and full-scenario interconnectivity will be a future development trend [1] Economic Significance of Consumption - Consumption is a vital engine for economic growth, linking macroeconomics with households [1] - The development of artificial intelligence and new consumption scenarios is enhancing supply-demand adaptability, heralding the arrival of new consumption and lifestyles [1]