忻州古城“活”密码：1800年文脉解锁“白+黑”消费新图景

Core Insights - The ancient city of Xinzhou, with a history of 1800 years, is transforming into a vibrant consumer hub, attracting over 12 million visitors annually, with nighttime consumption accounting for 52.83% of total spending [1] Group 1: Cultural Heritage and Innovation - Traditional crafts are gaining popularity among younger consumers through experiential learning and trendy innovations, as seen in the grass-dye workshop where visitors can create their own blue-dyed T-shirts [2] - Various intangible cultural heritage (ICH) stories are emerging daily, with artisans integrating local culture into products like keychains and zodiac figurines, which have gained significant online traction [4] - The ancient city focuses on embedding ICH into daily life by establishing workshops and markets, showcasing over ten provincial-level ICH projects, creating a vibrant ecosystem that appeals to the youth [5] Group 2: Commercial Synergy - The coexistence of traditional and modern businesses is evident, with long queues at both local eateries and popular chain stores, creating a unique consumer experience that blends nostalgia with contemporary trends [6] - The city has strategically designated areas for ICH, specialty dining, and trendy experiences, preserving local brands while introducing new ones, resulting in a mutually beneficial commercial landscape [8] Group 3: Night Economy - The night economy is thriving, with various nighttime activities such as fire performances and immersive experiences attracting visitors, significantly boosting economic activity [9] - The occupancy rates of local accommodations have surged due to increased nighttime foot traffic, with weekends seeing high demand [10] - The city is developing four key nighttime experiences—night tours, performances, shopping, and lodging—to create a comprehensive consumer loop, establishing itself as a "city that never sleeps" [10]