“宠物版盒马”派特鲜生门店全关，侯毅十个月梦碎鲜食

Core Insights - The company "Pet Fresh" is facing a wave of store closures due to significant operational pressures, with plans to shut down all physical locations by mid-December [2][3] - The founder, Hou Yi, acknowledged a substantial gap between the store's operational performance and the initial entrepreneurial vision, indicating a shift back to the fresh food sector [2][3] Business Model and Strategy - "Pet Fresh" aimed to capitalize on multiple trends, including pet food, fresh food, and social retail, with an ambitious plan to open 100 stores nationwide [3][4] - The company received $25 million in angel funding in May 2025, reflecting initial investor confidence in its business model [3] - The pet food market in China is projected to exceed 240 billion yuan by 2025, with fresh food penetration at only 5%, indicating potential growth opportunities [3][4] Product Offering - The product range includes fresh food options prepared on-site, alongside a selection of canned goods and pet supplies [4][7] - Prices for individual meals range from 20 to 40 yuan, with self-selected meals priced at 24.9 yuan for 500 grams, comparable to other food outlets [6][7] Market Challenges - The fresh food concept faced skepticism due to the reliance on frozen ingredients, which may not meet the quality expectations of discerning pet owners [10][11] - Online platforms offer competitive pricing and convenience, making it challenging for physical stores to attract customers [12][13] - The social aspect of bringing pets to stores is not a necessity for consumers, as alternative pet-friendly environments exist [14][15] Conclusion - The failure of "Pet Fresh" can be attributed to a lack of solid competitive advantages in its business model, leading to its inability to sustain operations [16]