抛开舆论看小米：赚钱能力持续攀升，增长远未看到天花板

Core Insights - Xiaomi is facing challenges in the market, with its stock under pressure from short-selling despite strong financial performance [2] - The company reported a significant increase in revenue and profit for Q3, indicating sustained high growth [3][4] - Xiaomi's strategy to target the high-end market is showing results, with increased market share in premium segments [6][7] Financial Performance - For Q3, Xiaomi achieved revenue of 113.1 billion RMB, a year-on-year increase of 22.3%, and a net profit of 11.3 billion RMB, up 80.9% [3] - The overall gross profit for the quarter was 25.9 billion RMB, with a gross margin of 22.9% [3] - The smartphone and AIoT segments contributed significantly to revenue, with the smartphone segment generating 46 billion RMB [4][6] Business Segments - Xiaomi's automotive and AI innovation business reported a revenue increase of over 199% year-on-year, achieving a quarterly operating profit of 700 million RMB [8][11] - The smartphone segment has seen a continuous increase in shipment volume, maintaining a position among the top three globally for 21 consecutive quarters [4][7] - The IoT and lifestyle products segment also showed growth, with revenue reaching 27.6 billion RMB, a 5.6% increase [8] Market Position and Strategy - Xiaomi's market share in the high-end smartphone segment (priced 4000-6000 RMB) reached 18.9%, an increase of 5.6 percentage points year-on-year [6] - The company aims to penetrate the ultra-high-end market (above 6000 RMB) as part of its high-end strategy [6][7] - Xiaomi's AIoT platform has connected over 1 billion devices, indicating strong ecosystem growth [8][12] Future Outlook - Xiaomi plans to expand its home appliance business overseas, with successful entries into Southeast Asia and Europe [13][15] - The company aims to establish a global retail network with plans for 10,000 stores in the next five years [15] - Xiaomi's automotive business is expected to grow, with plans to enter international markets by 2027 [15]