意大利国家馆闪耀FHC2025，三日盛会诠释地中海美味与产业活力

Core Points - The 28th FHC Shanghai Global Food Exhibition will take place from November 12 to 14, 2025, showcasing the excellence and innovation of Italian food products through the "Italian National Pavilion" organized by the Italian Trade Agency (ITA) [1] - The opening ceremony of the Italian National Pavilion marks the official launch of the 10th "Global Italian Cuisine Week" in Shanghai, emphasizing the cultural and culinary significance of Italian cuisine [3][6] - The theme for this year's Global Italian Cuisine Week is "Health, Culture, and Innovation," highlighting the core values of Italian food as a cultural expression and lifestyle [6] Industry Insights - A total of 90 Italian companies are participating in FHC 2025, reflecting strong interest and active engagement of Italian enterprises in the Chinese market [8] - The increasing demand from Chinese consumers for healthy, traceable, and high-quality food products is driving the growth of Italian products in China, showcasing the historical heritage and traceability of Italian food [8] - The ITA has established four offices in China and is committed to promoting Italian culinary culture through various channels, including partnerships with culinary schools and online platforms [10] Event Highlights - The Italian National Pavilion features a 460 square meter exhibition area showcasing a diverse range of Mediterranean products, including cheese, olive oil, truffles, pasta, and desserts [16] - The pavilion is designed to facilitate both business negotiations and immersive experiences for industry professionals and consumers [16] - The event serves as a vital platform for promoting Italian culinary traditions and high-quality products, reinforcing the connection between health and cultural experiences [18][20] Organizational Role - The Italian Trade Agency (ITA) supports Italian businesses in foreign markets and promotes Italian food and beverage products in China through exhibitions, industry promotion, and market research [20][21] - ITA has been active in the Chinese market for over 50 years, organizing numerous promotional activities to deepen economic and trade cooperation between Italy and China [21]