Zhi Tong Cai Jing·2025-11-19 08:39Core Insights - Kuaishou's online marketing service revenue reached 20.1 billion yuan in Q3 2025, representing a year-on-year growth of 14%, with the growth rate continuing to improve compared to the previous quarter [1] Group 1: Financial Performance - The online marketing service revenue for Kuaishou in Q3 2025 was 20.1 billion yuan, showing a 14% increase year-on-year [1] - The growth rate of online marketing service revenue has continued to improve compared to the previous quarter [1] Group 2: AI Technology Impact - Kuaishou's AI capabilities, including the generative recommendation model OneRec and the generative reinforcement learning bidding model G4RL, have significantly enhanced efficiency in marketing material matching and bidding [1] - AI technology contributed approximately 4-5% of the incremental revenue for Kuaishou's domestic online marketing services in this quarter [1] - The penetration rate of AI-generated content in marketing scenarios has significantly increased, with over 3 billion yuan in online marketing service consumption attributed to AIGC marketing materials in Q3 [1]