研报掘金丨申万宏源：维持传音控股“买入”评级，智能机出货量全球第四

Core Viewpoint - Transsion Holdings reported a year-on-year and quarter-on-quarter revenue increase in Q3 2025, but faced pressure on gross and net profit margins, with net profit falling below expectations [1] Group 1: Financial Performance - Q3 2025 revenue showed growth both year-on-year and quarter-on-quarter, indicating a strong seasonal performance [1] - Gross margin and net margin were under pressure, leading to a net profit that was lower than market expectations [1] Group 2: Market Position - Transsion Holdings ranks fourth globally in smartphone shipments, maintaining over 40% market share in Africa and leading positions in Pakistan, Bangladesh, and India [1] Group 3: AI Development - The company is actively developing practical AI features, with TECNO AI and Infinix AI supporting local dialects in Africa and South Asia, addressing low-resource language limitations [1] - AI applications include image enhancement, voice assistants, and AI writing, with a series of AI-assisted applications being developed to promote comprehensive AI integration [1] Group 4: Strategic Initiatives - Boomplay has maintained a leading market position and user base in Africa, showing progress in commercialization efforts [1] - The average PE ratio for comparable companies (Lingyi iTech, Luxshare Precision, Lens Technology) for 2025 is 29X, which is 63% higher than Transsion Holdings' 2025 PE of 18X, leading to a "Buy" rating [1]