Guan Cha Zhe Wang·2025-11-19 09:29Core Insights - NIO's compact car brand Firefly has officially begun mass production of its right-hand drive models, with the first batch being shipped to Singapore [1] - Firefly, launched at the end of last year, has sold 26,242 units as of October this year, with an average price exceeding RMB 120,000 [3] - The brand aims for global market penetration, having made its first delivery in Europe in August, with ongoing deliveries in the Netherlands, Norway, and Belgium, and upcoming trials in Denmark, Greece, Austria, Portugal, and Luxembourg [3] Market Strategy - NIO is focusing on right-hand drive markets due to the absence of punitive tariffs on Chinese electric vehicles, planning to increase deliveries in these markets by 2026 [3][5] - The company is negotiating with local distributors to enter the Thai and UK markets next year, with Australia, New Zealand, and Southeast Asia also identified as key target markets [3][5] Pricing and Competition - In Singapore, Firefly will be marketed as a premium compact car, priced higher than competitors like BYD, with a strategy to avoid price wars [5] - The current price in Europe is approximately €29,900 (around RMB 246,000), higher than the initial target of €25,000 (around RMB 206,000), with main competitors being Volkswagen ID.3 and Renault R5 [6] Performance Metrics - NIO achieved a record monthly sales of 40,397 vehicles in October, nearly doubling year-on-year sales [6] - For the first half of the year, NIO reported total revenue of RMB 31.043 billion, a year-on-year increase of 13.49%, but also a net loss of RMB 12.032 billion, narrowing by 15.87% [6] - The CEO remains optimistic about achieving breakeven in the fourth quarter of this year [6]