联名天坛，旺旺大雪饼“祈福大圆满”出圈

Core Insights - Wangwang Group has launched the "Blessing Big Snow Cake" in collaboration with Beijing Temple of Heaven, featuring a 15cm oversized snow cake that integrates Wangwang's "good luck culture" with the Temple's "blessing culture" [1] - The product has gained significant attention on social media, with users sharing photos of the cake, which is humorously described as "bigger than the face" [1] - Wangwang Group has a historical connection with the Temple of Heaven, as its first commercial advertisement was filmed there, indicating a long-standing partnership [1] Company Strategy - Wangwang Group invests over 400 million RMB annually in research and development to continuously innovate and develop new products [1] - The company aims to blend innovation with Chinese "Wang" culture, aspiring to share this positive cultural message globally [1] - The collaboration with the Temple of Heaven represents a strategic move to rejuvenate traditional culture and appeal to younger consumers through innovative food experiences [1]