盒马前CEO创业再败，宠物版“盒马”全部关闭、半价清仓

Core Insights - The pet fresh food brand "Paiteshengsheng," founded by the former CEO of Hema, is closing all 18 offline stores within nine months of opening, transitioning to an online brand called "Chongtiantian" [4][14] - The brand faced significant challenges in maintaining customer loyalty and product freshness, leading to a decline in sales and ultimately the decision to close physical locations [11][9] Summary by Sections Store Operations - The store is currently offering a clearance sale with discounts of up to 50% on remaining products as it prepares to close [5] - Customer traffic has been low, with most purchases being one-time transactions rather than repeat business [5][11] - Online orders have seen a temporary increase due to discounts being applied to delivery platforms [7] Customer Feedback - Negative customer reviews have emerged, citing issues with product freshness and quality, leading to health concerns for pets [8][9] - Many pet owners prefer established brands or homemade options, indicating a lack of trust in the freshness of Paiteshengsheng's offerings [11] Business Model Challenges - The attempt to replicate Hema's fresh retail model in the pet food sector has not succeeded, with low profit margins and high operational costs contributing to losses [11][14] - The membership system failed to create a significant customer base, and the brand struggled to compete on price and quality [11][12] Future Plans - The founder plans to pivot to an online model with "Chongtiantian," leveraging existing supply chains and social media platforms for sales [14] - The success of this transition remains uncertain, as consumer trust in the brand may be compromised following the closure of physical stores [14]