第十七个“双11”落幕，“双11”履约时效“卷”至分钟级

Core Insights - The 17th "Double 11" event concluded with a total sales volume of 1.619 trillion yuan, marking a year-on-year growth of 12.3% [1] - Instant retail emerged as the biggest surprise this year, with a total sales volume of 67 billion yuan, experiencing a staggering year-on-year increase of 138.4% [1] - The promotional period was strategically extended this year, showcasing new characteristics such as slowing growth, simplified gameplay, and deeper value cultivation [1] E-commerce Performance - The overall sales performance of e-commerce platforms during "Double 11" was robust, with instant retail becoming a core growth driver amid peak traffic [1][4] - Major platforms like Taobao, JD, and Meituan actively expanded their instant retail offerings, with Taobao linking over 37,000 brands and 400,000 stores [4] - The trend of consumers opting for high-priced items through instant delivery services is on the rise, indicating a shift in consumer behavior [4] Delivery and Logistics - SF Express's data indicated that daily order volume for same-city delivery increased by over 50% compared to last year during "Double 11" [3] - The demand for instant delivery services surged, with significant growth in food and beverage categories, particularly drinks and fast food, which saw increases of over 160% and 110% respectively [4][6] - The logistics sector faced immense pressure, with a total of 13.938 billion express deliveries recorded during the event, leading to innovative solutions like the deployment of over 800 unmanned vehicles for last-mile delivery [7][9] Technological Innovations - The use of unmanned vehicles in logistics has become a focal point for enhancing delivery efficiency, with SF Express deploying these vehicles in over 100 cities [7] - Collaboration with public transport systems, such as converting idle bus stations into delivery hubs, has improved sorting efficiency by over 30% [9] - The integration of advanced logistics infrastructure is crucial for meeting the evolving demands of instant retail and ensuring stable delivery performance [9]