泸州老窖×华为云，让千年浓香焕发新生

Core Insights - The traditional liquor industry, represented by Luzhou Laojiao, is actively embracing digital transformation to integrate with modern technology, aiming to redefine its growth model through a strategy termed "Digital Luzhou Laojiao" [1][3] Group 1: Digital Transformation Strategy - Luzhou Laojiao has been implementing a clear and gradual digital transformation strategy since 2015, evolving through stages of informatization, digitalization, and intelligence, covering marketing, supply chain, production, and management [3][4] - The company has partnered with Huawei Cloud to innovate in various fields, focusing on architecture optimization, data governance, and store management [3][4] Group 2: Architecture Optimization - To address challenges like service interruptions during peak traffic, Huawei Cloud designed a high-elasticity, high-availability architecture optimization plan for Luzhou Laojiao, enhancing system stability and laying a solid foundation for future upgrades [4] Group 3: Data Governance - Luzhou Laojiao and Huawei Cloud have established a marketing data asset portal to tackle issues of data dispersion and governance, creating a comprehensive data governance system that allows for efficient management and sharing of marketing data assets [6] Group 4: Store Management - A joint solution involving "applications + cloud" was implemented for managing over 400 national flagship stores, utilizing cloud-native technology and microservices to enhance flexibility and improve consumer service experiences [7] Group 5: Achievements in Digital Transformation - After nearly a decade of development, Luzhou Laojiao has achieved significant results in its digital transformation, including full-chain digital traceability from organic sorghum planting to multi-channel sales [8] - The company has built a private traffic pool of nearly 30 million high-end consumers, enabling precise outreach and deep engagement [8] - Luzhou Laojiao has established highly automated brewing and packaging factories, optimizing production processes through digital simulation and real-time data feedback, laying the groundwork for further AI applications [8] Group 6: Future Directions - Luzhou Laojiao plans to focus on artificial intelligence as a key direction in its 14th Five-Year Plan, aiming to build AI platform capabilities and explore more AI application scenarios in operational efficiency, precise marketing, and product innovation [9]