机构评级“强烈买入”，新品牌“全季大观”成关注焦点

Core Viewpoint - H World Group (华住) shows stable stock performance with a recent closing price of $45.22, reflecting a slight increase of 0.62% on November 18, 2023, and a year-to-date increase of 44.7% [1] Financial Performance - The trading volume on November 18 was 1.7747 million shares, with a total transaction value of $78.9539 million, which is a decrease of 45.65% compared to the previous trading day [1] - Over the past 5 trading days, the stock has seen a cumulative increase of 0.04%, while the increase over the past 60 days is 29.79% [1] Institutional Ratings - Institutional sentiment towards H World Group remains positive, with Zacks Research and HSBC Global Research recently assigning a "Strong Buy" rating [1] Strategic Developments - The launch of the new brand "Qianji Daguan" on October 31 is a significant strategic move for H World Group, aimed at enhancing its position in the hotel supply-side reform [1] - The founder, Ji Qi, highlighted favorable factors such as a large population base and substantial infrastructure development, which are expected to create growth opportunities for the hotel industry, thereby boosting confidence in the development of "Qianji Daguan" [1] - This new brand is anticipated to become a key growth driver for H World Group in the next phase of its development [1]