快手三季度营收356亿元,净调整净利润50亿元
Bei Jing Shang Bao·2025-11-19 11:12

Group 1 - The core viewpoint of the article highlights the significant growth and performance of Kuaishou in Q3 2025, with a revenue of 35.6 billion yuan, representing a year-on-year increase of 14.2% [3] - Kuaishou's adjusted net profit for the quarter reached 5 billion yuan, reflecting a year-on-year growth of 26.3% [3] - The core commercial revenue, including online marketing services and e-commerce, grew by 19.2% year-on-year, with online marketing service revenue at 20.1 billion yuan, up 14% [3] Group 2 - The introduction of AI technologies, such as the OneRec generative recommendation model and G4RL generative reinforcement learning bidding model, contributed approximately 4-5% incremental revenue to domestic online marketing services [3] - The AIGC (Artificial Intelligence Generated Content) marketing materials led to online marketing expenditures exceeding 3 billion yuan [3] - Kuaishou's e-commerce GMV (Gross Merchandise Volume) increased by 15.2% year-on-year to 385 billion yuan, with the general merchandise e-commerce GMV continuing to outpace overall e-commerce growth, accounting for over 32% of total GMV [3] Group 3 - Kuaishou's live streaming business generated revenue of 9.6 billion yuan in Q3 [3] - The average daily active users of Kuaishou reached 416 million, while the average monthly active users were 731 million [1] - The penetration rate of daily private messages among dual users on the platform increased by over 3% year-on-year [1]

KUAISHOU-快手三季度营收356亿元,净调整净利润50亿元 - Reportify