腾讯金融，藏不住的“赚钱巨兽”

Core Viewpoint - Tencent has reported strong financial performance for Q3 2025, with revenue reaching 192.87 billion yuan, a 15% increase year-on-year, and net profit of 63.13 billion yuan, up 19% from the previous year [1] Financial Performance - Revenue for Q3 2025 was 192.87 billion yuan, an increase of 25.68 billion yuan compared to the same period last year, representing a 15% growth [1] - Net profit attributable to shareholders was 63.13 billion yuan, an increase of nearly 10 billion yuan year-on-year, reflecting a 19% growth [1] - The Financial Technology and Enterprise Services segment generated revenue of 58.17 billion yuan, a 10% increase year-on-year, contributing approximately 30% to total revenue [1][4] Financial Technology Overview - Tencent's financial services are characterized by a diverse range of offerings, including payment, banking, credit, insurance, and wealth management, which are integrated into daily life [6] - WeChat Pay, launched in 2013, is a key component of Tencent's financial ecosystem, with over 1.4 billion monthly active accounts and an average daily usage frequency of about 2.7 times [6] - By Q1 2025, WeChat Pay is projected to surpass Alipay in market share, reaching 59.7% compared to Alipay's 36.2% [6] Strategic Positioning - Tencent's financial strategy emphasizes the role of WeChat Pay as a "super entry point" for data collection and user engagement, which supports its various financial services [7] - The company has established a comprehensive financial ecosystem, including WeBank, which is China's first private and internet bank, and has achieved significant profitability [10][12] - Tencent's wealth management platform, LiCaiTong, has evolved from a tool to a habit for users, indicating strong user engagement and retention [12] International Expansion - Tencent is actively pursuing international opportunities, with investments in digital banks and fintech companies across various countries, including the UK, Brazil, and Germany [15][16] - The company has established a presence in cross-border payments and digital banking, indicating a strategic focus on global financial markets [15][16] Financial Technology Growth - From 2018 to 2024, the revenue from the Financial Technology and Enterprise Services segment grew from 73.14 billion yuan to 211.96 billion yuan, with a compound annual growth rate of nearly 20% [17] - Financial technology is estimated to account for approximately 80% of the revenue in the Financial Technology and Enterprise Services segment, highlighting its significance to Tencent's overall financial performance [20] Cautious Approach - Tencent's financial growth is characterized by a cautious and restrained approach, focusing on stability and compliance in a highly regulated environment [23][29] - The company has not pursued a public listing for its financial services, maintaining a close integration with its core platform [28] - Tencent's strategy involves acting as a "connector" within its financial ecosystem, collaborating with various partners while minimizing direct control to mitigate risks [26][27]