John Lewis and Barrows Connected Store unveil eye-catching digital screens

John Lewis has unveiled its latest retail media offer at the relaunch of its Bluewater branch in Kent. The store features eight eye-catching digital screens, including a seven meter by four-meter show-stopper in its atrium.Custom made and installed by the retail media specialists Barrows Connected Store, the screens are the first of their kind to be introduced at John Lewis. The high-definition displays allow for curated content, which can help boost brand prominence and ultimately drive sales.There are thr ...