腾讯控股(00700.HK):游戏业务维持强劲表现 AI持续赋能各项业务
Ge Long Hui·2025-11-19 11:50

Core Viewpoint - Tencent Holdings reported strong financial performance for Q3 2025, with significant year-on-year growth in revenue, operating profit, and net profit, indicating robust business fundamentals and growth potential in key segments [1][4]. Group 1: Financial Performance - In Q3 2025, Tencent achieved operating revenue of 192.87 billion yuan, a year-on-year increase of 15.36% [1] - The gross margin was 56.41%, up by 3.28 percentage points year-on-year [1] - Adjusted operating profit reached 72.57 billion yuan, growing 18.44% year-on-year, with an operating profit margin of 37.63% [1] - Adjusted net profit attributable to shareholders was 70.55 billion yuan, reflecting a year-on-year increase of 17.95%, corresponding to a profit margin of 36.58% [1] Group 2: Gaming Revenue - Domestic gaming revenue for Q3 2025 was 42.8 billion yuan, up 15% year-on-year, driven by the success of new titles like "Delta Action" and the growth of established games such as "Honor of Kings" and "Peacekeeper Elite" [2] - International gaming revenue reached 20.8 billion yuan, a 43% year-on-year increase (42% at constant exchange rates), supported by revenue growth from Supercell games and new PC and console releases [2] - The agreement with Apple regarding a 15% fee on WeChat mini-program games is expected to enhance payment conversion rates and expand the mini-program market [2] Group 3: Advertising Revenue - Advertising and marketing revenue for Q3 2025 was 36.2 billion yuan, a year-on-year increase of 21% [3] - The launch of the AIM+ advertising product matrix has improved ad targeting and ROI for advertisers, contributing to revenue growth [3] - Enhanced recommendation algorithms and increased user engagement in platforms like Video Accounts have driven higher ad loading rates and eCPM [3] Group 4: Future Outlook - Tencent is developing AI capabilities within the WeChat ecosystem, aiming to create an AI operating system applicable across various sectors such as e-commerce and payments [4] - The company maintains a strong focus on AI investments, with expectations for revenue growth reaching 750.4 billion yuan by 2027, alongside adjusted net profits of 258.9 billion yuan [4] - The projected PE ratios for 2025-2027 are 21.1, 18.4, and 17.2 times, indicating a favorable valuation outlook [4]