Core Insights - The report indicates that the Chinese media industry is expected to maintain a growth trend in 2024, with a total output value reaching 34,344.36 billion yuan, representing a year-on-year increase of 8.97% [1] - The development of the media industry is significantly influenced by multiple factors, including policy guidance, technological iteration, market competition, and shifts in audience habits, embedding it deeply within the trajectory of the digital economy [1] - New media forms such as AIGC, generative content, short videos, micro-dramas, MCNs, and live streaming are driving the collaborative development of media marketing and online advertising, becoming the main engines for the growth of the media industry [1][2] Industry Overview - The report highlights that internet marketing revenue will remain at the top in 2024, indicating its dominance in the media industry landscape [1] - Generative artificial intelligence is reshaping the rules across all segments of the entertainment and media industry, promising to enhance production efficiency and productivity while also posing challenges related to intellectual property, security, data privacy, environmental impact, and ethical considerations [2]
传媒蓝皮书：中国传媒产业保持“小步快走”趋势
Xin Jing Bao·2025-11-19 12:07