3 6 Ke·2025-11-19 12:19Core Insights - The automotive and intelligent driving industry is experiencing rapid technological iterations, leading to new terminologies and concepts that challenge user understanding and acceptance [1] - The transition from rule-based systems to end-to-end and world model architectures is reshaping the landscape of autonomous driving, with significant implications for company strategies and personnel [2][4][10] Industry Trends - The shift towards end-to-end systems, exemplified by Tesla's FSD V12, has prompted other companies like Huawei, Xpeng, and NIO to explore similar approaches, indicating a trend towards more integrated solutions [2][4] - The industry recognizes the upcoming critical period for the implementation of advanced driver assistance technologies, particularly from Q4 2023 to mid-2024, as companies race to adopt and refine these technologies [1] Technical Developments - Current autonomous driving systems, whether rule-based or end-to-end, primarily rely on mimicking human driving through extensive data collection and learning, which presents challenges in efficiency and adaptability [4][5] - The introduction of VLA (vision-language-action) models aims to enhance understanding of the physical world, moving beyond mere imitation to a more human-like comprehension of driving scenarios [7][11] Company Strategies - Companies like Xpeng and Li Auto are pivoting towards VLA models, with Xpeng's second-generation VLA eliminating the language translation step to improve efficiency and data utilization [8][11] - The restructuring of R&D departments within companies such as Li Auto and NIO reflects a strategic shift towards prioritizing VLA and world model approaches, indicating a broader industry trend towards adapting organizational structures to new technological demands [15][17] Competitive Landscape - The competition between self-developed autonomous driving technologies and third-party solutions is intensifying, with companies increasingly opting for partnerships with specialized suppliers to enhance their capabilities [18][21] - The financial burden of self-development is prompting companies to reconsider their strategies, as seen in Xpeng's significant investment in computing resources and the need for profitability in Q4 2023 [19][22]