4万开店，日均营收6千，把“酒”做成奶茶生意，成了？

Core Insights - The rise of "打酒铺" (liquor shops) reflects a trend towards casual drinking experiences, similar to tea shops, with a focus on convenience and affordability [1][12] - The business model is attracting entrepreneurs due to low startup costs and the potential for high daily revenues, but sustainability remains a critical question [3][6] Business Model - 打酒铺 typically operate in small spaces (20-40 square meters) and offer a self-service or quick service model, allowing customers to purchase alcohol by volume, which lowers the barrier for trying new products [3][4] - The product range usually includes 30-40 SKUs, covering various types of alcoholic beverages, with pricing strategies similar to tea shops, generally between 15-35 yuan [4][5] Market Dynamics - Despite claims of low startup costs (around 40,000 yuan), actual initial investments often range from 100,000 to 200,000 yuan, including various operational costs [6] - Daily revenues can vary significantly, with some successful stores earning 5,000-6,000 yuan, while others struggle to reach 1,000 yuan [6][9] Challenges - High closure rates for new stores indicate a challenging market environment, with many establishments failing within months of opening [6][10] - Issues such as low customer retention, seasonal consumption patterns, and quality control of diverse SKUs pose significant operational challenges [10][12] Consumer Behavior - The target demographic is primarily younger consumers seeking affordable and casual drinking options, aligning with the trend of "微醺" (slightly intoxicated) experiences [12] - The initial novelty of 打酒铺 may lead to high first-month sales, but repeat purchases are often low, necessitating innovative marketing and community engagement strategies [10][12] Industry Outlook - The rapid expansion of 打酒铺 may be unsustainable, with many brands rushing to scale without adequate market education or differentiation [9][10] - The future success of this business model will depend on addressing operational challenges and establishing a clear value proposition to consumers [11][12]