潮宏基入选《证券时报》"经营创新优秀案例":以文化匠心与创新实践引领珠宝行业高质量发展

Core Insights - The company,潮宏基, has been recognized in the "14th Five-Year Plan" for its innovative practices in product development, brand enhancement, and refined operations, highlighting its commitment to cultural integration and high-quality growth [1] Group 1: Innovation and Product Development -潮宏基 has established a comprehensive innovation system that integrates cultural heritage with modern design, focusing on the dual core positioning of "Eastern Culture" and "Fashion" [1] - The company has successfully launched a series of products, such as "Flower Silk Candy" and "Flower Silk Rain Bridge," which not only appeal to the market but also promote the living heritage of traditional craftsmanship [1][3] - The introduction of innovative products like national trend string beads aligns with emotional consumption trends, enhancing the brand's connection with consumers [2] Group 2: Brand Strategy and Market Positioning -潮宏基 has developed a diverse IP matrix through collaborations with well-known brands, effectively reaching younger consumer demographics and establishing a trendy brand image [2] - The brand's cultural initiatives, such as the "One City One Intangible Heritage" project, have significantly boosted store revenues and enhanced brand storytelling [2] - The company has shifted its focus from traditional wedding jewelry to everyday wear and light luxury, creating a competitive edge through original design and intangible cultural heritage [4] Group 3: Financial Performance and Growth - In the first three quarters of 2025,潮宏基's jewelry business revenue increased by 30.70%, with net profit rising by 56.11%, indicating strong financial performance [3] - The company has achieved a significant improvement in net profit margins, with a weighted average return on equity (ROE) exceeding 13% for the first three quarters of 2025, marking a record high since its listing [4] -潮宏基 has expanded its store network, reaching 1,412 franchise stores by the end of September, indicating robust growth potential [4] Group 4: International Expansion and Cultural Promotion - The company is actively promoting cultural exports, having established a presence in markets such as Malaysia, Thailand, Cambodia, and Singapore, showcasing the unique charm of Chinese design [4] -潮宏基 aims to continue its "Culture + Innovation" strategy to drive sustainable development in the Chinese jewelry industry [4]