Sou Hu Cai Jing·2025-11-19 12:53Core Viewpoint - The stock of Liren Lizhuang (605136) has seen a significant increase due to its strong performance in the e-commerce cosmetics sector, driven by partnerships with major platforms and the growth of its own brands [1][3][5]. Group 1: Company Overview - Liren Lizhuang (605136) is a well-known online cosmetics marketing and retail service provider in China [2]. - The company's main business involves e-commerce retail services for cosmetics [1]. Group 2: Recent Stock Performance - The stock has experienced a 21% increase over two trading days, with a bullish technical outlook indicated by moving averages and MACD showing potential for further upward movement [5]. - The stock's trading volume indicates a net inflow of 17.865 million yuan from main funds [5]. Group 3: Growth Drivers - The company benefits from the Alibaba concept, with its core business model encompassing e-commerce retail and brand marketing operations, primarily through platforms like Tmall, Douyin, and others [3]. - Liren Lizhuang has established long-term partnerships with well-known brands from various countries, enhancing its full-chain e-commerce service capabilities [3]. - The company's proprietary brands, such as "Yurongchu" and "Meiyitang," are projected to achieve over 140% year-on-year revenue growth in 2024, contributing to a second growth curve [3]. - The active anti-aging concept is also a significant driver, with products under its proprietary brand showing effectiveness in combating skin aging [4].