Fold Launches Affiliate Program as Bitcoin Gift Card Gains Momentum on Holiday Gift Guides

Core Insights - Fold Holdings, Inc. has launched a new affiliate program aimed at empowering creators and publishers to earn commissions by promoting the Fold Bitcoin Gift Card, which is positioned as a unique gift option for the holiday season [3][4][5] Group 1: Affiliate Program Details - The affiliate program allows content creators, influencers, and digital publishers to earn commissions on sales generated through unique affiliate links [3][6] - The program is designed to drive awareness and sales of the Fold Bitcoin Gift Card, which enables consumers to purchase and send bitcoin instantly without technical setup [5][6] - Fold has partnered with Impact, a global partnership marketing platform, to enhance its affiliate marketing efforts, allowing a variety of content partners to monetize their content [6][7] Group 2: Product Offerings and Future Expansion - Initially, the affiliate program will focus on the Fold Bitcoin Gift Card, with plans to expand in 2026 to include additional products like the Fold Bitcoin Credit Card and app installs [7] - Affiliates will have access to a diverse product suite, including gift cards from major brands and the Fold Debit Card, with competitive commissions starting at $9 per sale [7] Group 3: Company Overview - Fold is the first publicly traded bitcoin financial services company, facilitating the earning, saving, and spending of bitcoin through various financial tools [9] - The company holds nearly 1,500 BTC in its treasury and aims to integrate bitcoin into everyday financial experiences through innovative products [9]