“打折”又“调级”！银行代销基金动作频频

Core Insights - Recent actions by banks in the public fund distribution sector reflect a competitive strategy to attract clients through fee reductions while simultaneously increasing risk ratings for certain funds, indicating a focus on investor protection and appropriate risk management [1][6][8] Fee Discounts - Minsheng Bank announced a 50% discount on the subscription fee for the "Minsheng Jiayin Multi-Asset Stable Allocation Fund" from November 24 to December 31, 2025, applicable through various banking channels [3] - Industrial Bank also introduced a 50% discount on subscription and regular investment fees for four Morgan fund products starting November 25, 2025, with specific fee reductions detailed [4] - WeBank has taken a more aggressive approach, offering some funds with a 0% subscription fee, significantly lower than traditional banks' discounts [4][5] Risk Rating Adjustments - Minsheng Bank has raised the risk ratings of several public fund products from "low risk" to "medium risk," emphasizing the importance of investor suitability and risk awareness [6][7] - Other banks, including China Construction Bank and Postal Savings Bank, have also adjusted risk ratings upward for various funds, indicating a trend of increasing risk assessments across the industry [7][8] - The adjustments are seen as a proactive measure to enhance compliance and protect investor interests amid market volatility [8] Industry Trends - The competitive landscape in wealth management is shifting from a focus on sales to a more client-centric approach, with banks aiming to improve customer experience and long-term value through diversified services [6][10] - Analysts suggest that banks need to overcome traditional sales-focused mindsets and enhance their advisory capabilities to build sustainable competitive advantages [9][10] - The emphasis on risk rating adjustments and fee discounts reflects a broader industry trend towards more precise risk disclosures and improved investor protection [8][9]